Your headshot can help brand your business — It is often one of the first points of contact your client will have. Seeing who you are, how you present yourself and the overall image make an impression. How do you want to be seen? What look appeals to you that is cohesive with your business? Are colors important? Wardrobe styling? Body language? All these components are important. All of them work together to create the look and message you want to communicate. I love it when my clients put a lot of thought into this. It DOES make a difference.